Creative Narrative

Dream Beyond

When faced with a problem, we tend to intensify our focus and thinking. But, sometimes, doing the opposite—relaxing and unfocusing—can lead us to dream up more creative, unexpected solutions—ideas beyond the norm.

We encourage our customers to sip back, relax, and dream beyond. After all, there’s no better way to lift your imagination than with a beverage as irresistibly creamy and light as the Cloud Macchiato or Strawberry Dream Frappuccino.

Bringing this story to life is a look-and-feel that evokes out-of-focus petals and other flora—emphasizing dreaminess as well as the soft, airy qualities of our drinks.