Starbucks APAC 2021 Winter Toolkit
2021 / Starbucks APAC
Identity / Art Direction
Creative Narrative
Infinte Sereni-TEA
Winter is a stressful time of year. You return to work to find a packed schedule with new projects, deadlines, and challenges to meet. Soon, your mind is busy with thoughts as you bounce from one task to another.
Providing comfort amongst the chaos are our new winter beverages. Their rich, warming flavors help soothe, calm and clear your mind, restoring your emotional wellbeing. Plus, our returning Smoked Butterscotch Latte relaxes and re-energizes, allowing you to jump back into the fray with renewed vigor.
This winter, we invite you to sip infinite sereni-tea.
Credits
Agency
TBWA/ HK
Head of Design
Mike Choy
Art Director
Jan Lo / Venus Li
Copywriter
Alex Demello