Starbucks APAC 2022

Summer Refreshers Toolkit

2022 / Starbucks APAC

Identity / Art Direction / Creative Concept

Creative Narrative

Boldly Refreshing

For the third installment of our summer campaign, we’re introducing two delicious Starbucks Refreshers Beverages: The Strawberry Açai Refreshers with Lemonade and the “Pink Drink” (Strawberry Açai Refreshers with Coconutmilk).

Fun, fruity, and flavorful with a mesmerizing appearance, the beverages are boldly refreshing and unique in every way. So, to celebrate their launch, we’ll invite our audience to use Refreshers as one of many sources of inspiration to express themselves boldly.

So whether you're a dancer or a DJ, an illustrator or an influencer, we invite you to share what makes you unique with Starbucks Refreshers this summer.

Moodboard

In-store Overview

For baristas, we have designed a set of summer refreshers enamel pins, with tees to deliver the summer boldness atmosphere to consumers

In-store Special Items

Out-of-Store
Social Videos

APAC Markets Adaptation
from Offline Press Events to Online Activation

Lifestyle photography for
Out-of-store creatives

Starbucks Membership
Cardface Design

Credits

Agency
TBWA HK

Design Director
Mike Choy

Senior Art Director
Venus Li

Senior Copywriter
Alex Demello

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Starbucks APAC 2022 Spring