Starbucks APAC 2022
Summer Refreshers Toolkit
2022 / Starbucks APAC
Identity / Art Direction / Creative Concept
Creative Narrative
Boldly Refreshing
For the third installment of our summer campaign, we’re introducing two delicious Starbucks Refreshers Beverages: The Strawberry Açai Refreshers with Lemonade and the “Pink Drink” (Strawberry Açai Refreshers with Coconutmilk).
Fun, fruity, and flavorful with a mesmerizing appearance, the beverages are boldly refreshing and unique in every way. So, to celebrate their launch, we’ll invite our audience to use Refreshers as one of many sources of inspiration to express themselves boldly.
So whether you're a dancer or a DJ, an illustrator or an influencer, we invite you to share what makes you unique with Starbucks Refreshers this summer.
Moodboard
In-store Overview
For baristas, we have designed a set of summer refreshers enamel pins, with tees to deliver the summer boldness atmosphere to consumers
In-store Special Items
Out-of-Store
Social Videos
APAC Markets Adaptation
from Offline Press Events to Online Activation
Lifestyle photography for
Out-of-store creatives
Starbucks Membership
Cardface Design
Credits
Agency
TBWA HK
Design Director
Mike Choy
Senior Art Director
Venus Li
Senior Copywriter
Alex Demello