McDonald's X Oreo
New Launch
2021 / McDonald’s HK
Art Direction / Creative Concept / Photography Production
Oreo is not just in its round cookies form anymore!
Leverage on the playful accent of Oreo, a social campaign is created to promote its newly launched appearance - Oreo Cookies & Cream Pie.
Teaser
全新OREO聯乘美食，即將登陸！
Digital Menuboard
Product Excitement Posts
【長方形OREO你見過未？】
我見過！只要識變焦，OREO都可以變成長方形！而家唔只見得到，仲食得到，
因為全新曲奇忌廉批嚟到麥當勞！
#長方形OREO #我見過 #我真係見過 #喺麥當勞見過
【橫睇掂睇都係OREO】
曲奇忌廉批？唔好以為著件靚衫就睇唔透你喎！咁出色嘅OREO口味餡，
去到邊都好似漆黑中嘅螢火蟲一樣咁出眾，個個都追捧你啦！
#麥當勞 #曲奇忌廉批 #召集所有OREO粉絲
Sustain Posts
【又係你呀曲奇忌廉批？】
點解去到邊都有曲奇忌廉批嘅蹤影？唔係幻覺，係因為18區麥當勞都歎到！你都影返個屬於你嗰區嘅曲奇忌廉批啦！務求區區都有#OreoPieEverywhere，睇下邊區嘅曲奇忌廉批最過癮？
#OreoPieEverywhere #18區都歎到 #老是常出現
【嚟麥記自製OREO夏日甜品】
想食甜品，齋食曲奇忌廉批未夠喉？咁要嚟麥記自製新食法：配新地！想滿足啲？仲可以揀Double新地。或者配OREO味麥旋風，歎Double OREO添。天氣咁悶熱，至啱食呢個自製甜品，即刻透心涼啦。曲奇忌廉批踏入最後階段喇，把握機會再歎過啦！
#麥當勞 #曲奇忌廉批 #期間限定 #SecretMenu #全港獨家 #小心熱口
BEHIND THE SCENE
Credits
Agency
DDB Group HK
Creative Director
Iker Lin
Associate Creative Director
Roden Chau
Art Director
Venus Li / Charmaine Wong
Copywriter
Chiu Chan
In-house Photographer
Anthony Fan
In-house Video Production
Ben Yeung / Kinson Ki