The Golden McNugget Heist
2018 / McDonald’s HK
Creative Concept / Art Direction / Packaging Design / Graphic Design
Challenge
McNuggets campaign has been repeated times over times & there seems to be nothing new and exciting to customers.
In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, we have brought back McDonald’s famous nugget-sauce stealing character, Jack the Dipper. Only this time, he is not alone. He must assemble the Dipper League, a team of specialists including McDonald’s customers, to steal the 24-carat gold McNuggets.
Credits
Agency
DDB Group HK
Executive Creative Director
Jamal Hamidi
Creative Director
Paul Yu
Associate Creative Director
Tony Cheung
Art Director
Roden Chau / Matthew Kwok / Venus Li
Copywriter
Winge Cheung
Visualiser
John Chan / Pui / Sunny / Ricky
Post Production
Touches