Charles Schwab Awareness Campaign

Challenge

Increase Brand Awareness: Differentiate Schwab from the competition by showcasing the breadth and depth of expert guidance and tools accessible through Schwab

Idea

Investing is not a game. It’s a war with the thrived, survived and wounded.
Under the everchanging investment “New Normal”, traditional golden investment rules no longer apply to the situation like this. The only way to win the war is to have a strategic game plan. We would like to engage with our targeted, mature investors by highlighting the New Normal investing phenomenon.
NAVIGATE THE NEW INVESTING NORMAL WITH STRATEGY