Orbis Walkathon 2020
Identity / Art Direction / Illustration
Challenge
Orbis organises various charity activities including Nightwalk 盲俠行 & Walkathon but the latter is not as well-known enough so not many people participate.
To raise awareness of Orbis Walkathon 2020 to create a stronger impression.
Solution
Make visual identity of Walkathon more eye-catching & relevant to the brand by creating a series of spokespersons, Eye Family, that could be adopted every year.
With the help of Eye Family, we aim to build a visual symbol for Orbis Walkathon so as to differentiate from other charity events/ Night Walk.
Eye Family
Layout
Final Proposal
Character Design
Concerning about creating a new character for Orbis, the client wanted to redesign its bear mascot SEYMOUR. Therefore, I tried to add glasses on the bear to create more linkage with the brand, also to make it more picnic-themed which suits the Day Walk theme.
Final Poster Design
IG Story
Credits
Agency
Leo Burnett HK
Chief Creative Officer
Carol Lam
Art Director / Illustration
Venus Li
Copywriter
Cyan Cheng