Starbucks X Line Friends
Make Everyday Earth Day
2022 / Starbucks APAC
Identity / Creative Concept / Art Direction
Starbucks X Line Friends Earth Day Challenges
LINE FRIENDS are back! This time, we’re teaming up to celebrate Earth Day.
Our Earth Day collection invites you to incorporate small acts of sustainability into your everyday—from using reusables more often to championing recyclable materials. Because even the smallest changes to your daily life can have a big impact on our planet.
So get ready to join BROWN in taking small steps to a better planet!
CHALLENGE 1
Our Small Steps to a Better Planet Challenge starts today!
Your first challenge is to use a reusable cup. Using a reusable cup consistently can help keep the environment cleaner and healthier, so let’s make it a habit.
Here’s how to play:
Purchase a Starbucks drink with a reusable cup
Take a photo with your cup and post it on your feed or Stories
Tag @Starbucks
*Remember to set your profile to public*
Stay tuned for Challenge 2.
#Starbucks #LINEFRIENDS #SmallStepsToABetterPlanet
CHALLENGE 4
It’s time for the final challenge!
This time, your challenge is to try a plant-based milk. Plant milk substitutes have a lower impact on the climate—plus, they taste delicious.
Here’s how to play:
Purchase a Starbucks beverage with a plant-based milk
Take a photo of your beverage or screenshot your MO&P order and share it with us
Tag @Starbucks
*Remember to set your profile to public*
That’s it! Well done for participating in all four challenges. Keep an eye on your inbox for rewards.
#Starbucks #LINEFRIENDS #SmallStepsToABetterPlanet
Credits
Agency
TBWA/ HK
Head of Design
Mike Choy
Art Director
Venus Li
Copywriter
Alex Demello
In-house Editor
Kaleb Lai / Grey Lai