Kiroro - Five Star By Nature
2017 / Kiroro Ski Resort
Creative Concept / Art Direction
First Launch Campaign
For The Best Ski Resort In Japan
Located on Japan’s northern island of Hokkaido, Kiroro may not be as well known as the neighbouring resorts of Niseko but the quality of snow, accommodation and dining options have seen a big increase in the number of people discovering this gem of a resort.
Uncompromised, unspoiled and undiscovered. Kiroro is Five Star snow with an average snowfall of 20 metres, Kiroro always has an abundance of ski and snowboard ready powder snow. Fresh tracks. No lift lines. The mountain waits for you, not the other way around! Kiroro is quality over quantity, warm welcomes, attention to detail, excellence at every turn. Explore beyond the obvious. Seek somewhere special. Kiroro. Five Star by Nature.
With all these superb USP in nature, how to position it as a more premium skiing experience than Niseko, as well as to make our travellers reasonate and discover the hidden gem?
Credits
Agency
McCann & Spencer
Group Creative Director
James Reeves
Creative Director
Leslie Wong
Associate Creative Director
Andy Wong
Art Director
Venus Li
Photographer
Patrick Yick
Miniature Production
Ma Si