2021 /McCafé
Creative Concept / Art Direction

沖繩黑糖珍珠奶茶

彈到嚟McCafé

McCafé brings a product excitement - Okinawa Brown Sugar Bubble Tea in 2020 Summer.
To dramatise the bouncing effect of bubbles to create an energetic mood, and to highlight the ingredients and enhance the Japanese accent.

TVC

 
 
 

The Okinawa bubble tea campaign continues to become a Bubble Series

Bubble

X

Ovaltine

Bubble

X

Uji Matcha

TVC

Credits

Agency
DDB Group HK

Creative Director
Iker Lin

Associate Creative Director
Roden Chau

Art Director
Venus Li / Iris Chang / Charmaine Wong

Copywriter
Jayden Wong / Chiu Chan

TVC Production
Barry

Photography
Raymond / Joe

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