Introducing Big Mac Bacon
to the classic Big Mac family 

Challenge

Big Mac is the symbol of CLASSIC in McDonald's world. Yet Big Mac in HK is not as popular as in foreign countries. Our challenge is to encourage more HK people to try the new Big Mac Bacon, and also not to forget about the iconic Big Mac, which is relatively less popular in HK market.

Solution

To create linkage with HK people, we have to ride on the most signature element of Big Mac, the Big Mac Chant (急口令).
Rejuvenating Big Mac Chant which is the memory that only shared among the 80s and make it appeal to GenZ nowadays.

NEW Big Mac Bacon X NEW Generation Icon

Reinvigorating cultural relevance of Big Mac among the youths by partnering with the hottest, young rising idol, Keung To to represent a new joiner, Big Mac Bacon.

Taking Big Mac Chant online and become an AR filter and aim to spread happiness to HK people, 全民急口令 人人食到笑哈哈.

Also, bringing back the collectable cards which is the memories of 80-90’s & introduce the trend to the new generation.

TVC